Film promoting the “1% tax” campaign

We had the honor, together with the Preria Agency, to produce a film promoting the “1% tax” campaign for the Wrocław Children’s Hospice Foundation.
The main assumption of the concept was a creative illustration of the physical and mental state in which terminally ill children live, who will spend the rest of their lives in bed with only the ceiling in front of their eyes. We encourage you to support the action “Fill my world with colors. Help me while I’m here.”

The main assumption of the concept called “Fill my world with colors. Help while I am” is a creative illustration of the physical and mental state in which children live and shows how the quality of their lives increases with the involvement of the foundation. The artistic expression of this creation is a shop assistant in a film shot, enabling the viewer to look at the world through the eyes of a fictional character – 10-year-old Zosia. Thanks to this procedure, we avoided shocking the image of a sick child so often in the foundation industry. The world, i.e. the ceiling of our heroine’s room, becomes more beautiful with the appearance of new guardians from the foundation. Video has several time versions, tailored to the needs of the broadcast (YT, FB, cinema, tv). The material was recorded on a green box, in terms of a mastershot, the actors are original volunteers and employees of the foundation.

More information at: www.jedenprocentdladzieci.pl